Operator & franchise advisory
You're selecting an operator or a brand, or renegotiating with the one you have. Every document on your desk was drafted by their lawyers, refined over hundreds of deals, and priced with fees that reward their revenue, not your profit. You will sign it once. They negotiate it for a living.
What we do
We run the selection as a competitive process: shortlisting operators and brands that genuinely fit the asset, structuring the tender, benchmarking every fee line against what the market actually pays, and negotiating the agreement clause by clause, with particular attention to fee bases, performance tests and termination rights.
The clauses we negotiate hardest:
- Term & extensions
- Performance test
- Territorial exclusivity
- FF&E reserve
- Fee structure
- Sale / assignment
- Owner approvals
- Governing law
- Annual business plan
What you receive
A shortlist with our written recommendation and reasoning. A fee benchmark for every proposal. A negotiated agreement you understand line by line before you sign it.
What we never do
We take nothing from the operators or brands under consideration. No referral fees, no placement fees, no future work from the other side. Our recommendation is bought by no one.
If an agreement is already on your desk, start with a confidential consultation and we will read it before we say anything else.