Services · 02
Operator & franchise advisory
Choosing an operator or brand is a fifteen-year decision. We make sure it's the right one, and that the agreement protects you.
The problem
Operators and brands negotiate these agreements every week; an owner does it once. Without an independent advisor, the terms — fees, performance tests, exclusivity, exit — are written in the operator's favour.
Management vs. franchise
We first establish which structure fits your asset and appetite for control, then negotiate the terms that matter.
Term & extensionsPerformance testTerritorial exclusivityFF&E reserveFee structureSale / assignmentOwner approvalsGoverning lawAnnual business plan
Commercial terms are negotiated per deal — we ask for a proposal, never publish rates.
We run a transparent, competitive process, and represent the owner at the table.
Our process
From shortlist to signed agreement.
01
Independent operator selection
We assess candidates on merit for your asset, with no preferred operator.
02
Extensive hospitality network
Direct access to international and regional operators and brands.
03
Strategic brand matching
Aligning brand positioning to your market, asset and return goals.
04
Competitive tender process
A structured RFP that puts operators in competition for your asset.
05
Commercial negotiation
Experienced negotiation of fees, term and the clauses that matter.
06
Financial impact assessment
Modelling the long-run cost and value of each operator's terms.
07
Legal & contractual review
A close read of the agreement before anyone signs.
08
Transparent decision-making
Side-by-side comparisons so the owner decides on clear evidence.
09
Long-term owner representation
We stay on to hold the operator to the agreement's terms.
Operator & franchise advisory
Selecting an operator, or renegotiating one?
Bring us in before the term sheet. We'll run the process and protect your position.