As-homeAsset Partners
About

Thirty years in this industry. One side of the table.

I'm Ayman Yehia, Senior Partner of As-home Asset Partners. I've spent three decades in Egyptian hospitality: in operations, in commercial leadership, and in the rooms where management agreements are written. I know what those agreements protect, because for years I sat on the side they protect.

Ayman Yehia
Senior Partner
Ayman Yehia, Senior Partner

Why this firm exists

Somewhere along the way I kept meeting the same person: an owner who had built or bought a serious asset, and who was the last person in the building to learn anything about it. His general manager answered to an operator. His reports were written by the people they measured. His adviser, when he had one, was paid by the other side of the transaction. Nobody in his hotel worked for him. This firm exists to be the one party that does. We advise owners and investors on acquisition, operator selection, due diligence and performance. We take no fees from operators, brands or sellers, and we never operate assets ourselves. When we tell you what your hotel should be earning, no part of our income depends on the answer.

How we work

Plainly and in writing. We would rather tell you an uncomfortable truth early than manage a comfortable story for years. We keep engagements narrow enough to finish and deep enough to matter. And everything you share with us stays confidential, including the fact that we are talking at all.

Where we work

Cairo, the Red Sea, South Sinai, the North Coast, and wherever in Egypt a serious asset sits. We are based in Hurghada and work nationwide.

Work with us

One side of the table. Yours.